Medallia, a leading customer experience management platform, has launched Medallia Agile Research, a self-service advanced market research tool integrated into the Medallia Experience Cloud. The tool allows researchers to conduct rapid ad-hoc surveys, competitive evaluations, and brand/product studies while maintaining the integrity of their data history. This new offering will benefit consumer-facing brands in the Asia-Pacific region, enabling them to quickly adapt and gain comprehensive insights into their business ecosystems. Medallia Agile Research provides a single platform for measuring and analyzing consumer, market, and brand insights, allowing organizations to swiftly comprehend a variety of topics while preserving their historical data.
Simonetta Turek, Chief Product Officer at Medallia, emphasized the ease and agility of the new tool, stating that it brings an intuitive, self-service market research solution to companies who want to conduct market and competitive research quickly. With Medallia Agile Research, organizations can conduct extensive market research and create customer experience initiatives within the same platform, eliminating the need for separate platforms and reducing costs. The tool also enables speedy insight generation through easy-to-use DIY surveys, helping brands adapt to rapid changes in the marketplace.
The integration of Agile Research within the Medallia Experience Cloud provides access to millions of respondents worldwide through a third-party panel. It also helps organizations break down operational silos by providing a unified platform for capturing and analyzing customer data from a single source of truth. Medallia’s proprietary artificial intelligence and machine learning technology automatically reveal predictive insights that drive powerful business actions and outcomes. This technology has helped Medallia customers reduce churn, turn detractors into promoters, create cross-sell and up-sell opportunities, and make revenue-impacting business decisions.
Overall, Medallia Agile Research offers a cost-effective and efficient solution for organizations to conduct market research and gain valuable insights. By integrating advanced market research capabilities into the Medallia Experience Cloud, Medallia is providing its clients with a unique offering that combines customer experience initiatives with comprehensive market research capabilities. This integration not only reduces costs but also enables organizations to adapt quickly to changes in the marketplace and make data-driven decisions.
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